joico

Even fine-to-medium hair gets thirsty and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash hydrating shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy. Brand Story...

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. This daily-use conditioner nourishes fine strands with a barely-there touch, delivering easy-to-comb glide power and a unique, lightweight feel....

Joico JoiFULL Volumizing Conditioner with Bamboo Extract, Rice Protein and Lotus Flower help this lightweight conditioner instantly detangle while adding airy body and fullness to hair. Brand Story Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and...

Joico JoiFULL Volumizing Shampoo has gentle cleanser that wash away excess oil and impurities that can weigh hair down, while Bamboo Extract, Rice Protein and Lotus Flower add airy body and fullness. Brand Story Our innovations are designed to return hair to its strongest,...

Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. You’ll experience the unique glide and slip of an airy crème, plus the molding and...

An alcohol-free gel with firm styling control and shine to support hard-to hold hair. It provides additional moisture, body and sheen while protecting hair against environmental effects. Use on wet or dry hair, this gel provides excellent support, control and shine without flaking. For...

You want hold. You want shine. You want pliability and movement. But you don’t want someone saying, “Hey, you’ve got product in your hair.” Which is exactly why you will adore our right-in-the-middle Styling Gel, designed to deliver just the right stuff–plus moisture, body,...

Choosing a shampoo that won’t zap the zing out of your new shade is obvious but you’d also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime...

Choosing a shampoo that won’t zap the zing out of your new shade is obvious but you’d also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime...

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade’s vibrancy and fight future damage every time you wash....

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade’s vibrancy and fight future damage every time you wash....

Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to...

Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment. Brand Story Our innovations are designed to return hair to its strongest, shiniest, healthiest state...

Get ready for a chorus of oohs and ahhs, and literally everyone you know wanting to touch your hair. With just 1 treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger. It’s...

Save the day with our “wonder spray for healthy-looking hair every day” This silky leave-in treatment leaves behind an invisible-yet-powerful shield of protection against styling stress, thermal damage, and UV exposure that can fade your haircolor. The other great leave-behind? Soft, smooth-as-silk hair that...

Joico's leader Sara Jones is a 30+ year veteran in the salon industry. She began her career as a hairdresser and soon transitioned from "doing hair" to "teaching hair" as she became an educator for a leading product company. Her strong skills and leadership...

On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. Brand Story Our innovations are...

On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. Brand Story Our innovations are...

Is your hair so parched, so thirsty, so starved for moisture that only a serious drink could quench its thirst? This intensely hydrating treatment turns on the waterworks to help even extra-dry, over-processed hair feel soft, smooth, and touchable again. Brand Story Our innovations...

This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart keratin technology that starts repairing and strengthening stressed strands on contact, this liquid reconstructor is everything you love about our award-winning* K-PAK Reconstructor turned into a lightweight formula that’s...