Joico

This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart keratin technology that starts repairing and strengthening stressed strands on contact, this liquid reconstructor is everything you love about our award-winning* K-PAK Reconstructor turned into a lightweight formula that’s...

Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava fruit extract, this gentle shampoo helps fortify weak strands and (bonus) prevent future damage. When used with K-PAK RevitaLuxe. Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using...

The shampoo adheres quickly and effectively to ensure maximum protection and restoration from the cuticle to the cortex. this color-safe Joico Shampoo also retains and protects the color of your hair. It provides the hair with sufficient elasticity, strength and shine. Brand Story Our...

It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.Adds softness, smoothness, and shine. Brand Story Our innovations are...

When your hair is thirsty and parched, it will literally lap up the hydration that our moisture recovery shampoo pours into each and every strand. Our rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair. Brand Story Our innovations are designed to...

5 minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. We’re not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce...

Power up with an ultra-firm-hold hairspray that delivers the finest aerosol mist – minus flaking and frizz. With ultimate protection against humidity, heat styling, pollution, and UV rays, this powerhouse of 3-day hold stands up and shines. It’s the ultimate all-in-one frizz fighter, amped-up...

May we give you a lift? Joico’s long-lasting RiseUp Powder Spray elevates limp hair in no time with just a few puffs! Delivering immediate volume at the roots and light texture throughout hair – plus protection against pollutants – RiseUp takes quick-and-easy styling to...

That color appointment is still a few weeks out but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes of Tint Shot, our master-in-disguise root concealer that keeps grow-out under lock and key. With a flash-dry formula that’s...

The collagen enriched solution for mature hair, delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker reinvents hair with a lustrous new outlook. Shining, Hydrating, Frizz Control, Softening, Anti-Age Softens brittle hair Detangles hair Adds youthful body and bounce

YouthLock Shampoo recaptures the joi of lush and lively hair with a collagen-enriched cleanser that revitalizes each strand for a lustrous comeback. Purifying hair of daily dirt and grime, this gentle, sulfate-free formula delivers full-tilt clean, while reducing hair fall and delivering big-time shine...

With YouthLock Treatment Masque, frizzy, dry, unruly strands transform into a manageable halo of shine and lushness – unlocking a whole, new breath of fresh hair. Humidity Resistant, Strengthening, Frizz Control, Anti-Age, Breakage Control Softens dry, brittle hair without weighing it down Hair’s healthy...